design

 
TOGETHER WE ARE BETTER
TOGETHER WE ARE BETTER
TOGETHER WE ARE BETTER
TOGETHER WE ARE BETTER
TOGETHER WE ARE BETTER
TOGETHER WE ARE BETTER
TOGETHER WE ARE BETTER
 
TOGETHER WE ARE BETTER

TOGETHER WE ARE BETTER
Independent | design | 2005

Concept of picture contents and picture language as a base for a later photographic representation of the subject "Corporate Social Responsibility" for the Bertelsmann foundation, Germany. Independent work for Töchter + Söhne, Berlin.

After the motto Together we are better the pictures show scenarios of the everyday life: intelligent small inventions and charming problem solutions in the domestic context which everybody knows and has experienced everybody already once. Without showing the person, the objects provide the practical mind of her owners and look very personal.

Besides, the things are in the foreground. They are joined from different contexts and form a new functioning unity. Besides, they do not lose their original usability, but get an astonishing additional value.

Uncomplicated simply and nicely practically, besides, cleverly and charmingly and without the appearance of scurrility, moments of the improvisation and the inventiveness, as well as the readiness are illustrated to new and creative thinking. Beside the everyday inventiveness of  everybody new clever solution attempts become visible which have on an easy manner success.