The New U-ID

Identity as a Service Experience - Laboratory of applied innovation organized by the Faculty of Architecture and Design of the Universidad de los Andes from October 18 to 22, 2016.

2016

MA - Laboratory of applied innovation

THE NEW U-ID

Identity as a Service Experience

Personal electronic identification cards are a standard in many institutions and campuses today. The challenge is to design integrated service experiences that support the relationship between users, systems and the institutional brand.

The Uniandes campus management was looking for a new design of the university´ ID Card and to improve the acceptance and care of the ID Cards within the community while experimenting a strong brand experience. In this applied innovation lab we used user-centered design methods to research, analyze, prototype and propose new designs for the ID Card and the services around it. We also attempted to update and integrate the visual appearance of the Uniandes brand to generate a stronger belonging and connection feeling with the University.